WGSN - S/S16 Macro Trends ‘Soft Pop’
A trend is 'a general direction in which something is developing or changing.' Trend or fashion forecasting is research based, information is gathered years in advance from a range of areas such as technology, science, film, art and economics. The data is meticulously analysed to accurately predict trends. Fashion impacts a number of industries including interior design, consumer electronics, media, entertainment, lifestyle and advertising. Fashion forecasting provides invaluable insights for brands and businesses, it aids in defining objectives, informs design and production decisions and helps to maintain a consistent brand identity.
WGSN Prediction S/S16
’…driven by a more comprehensive approach to identity and the modern re-branding of feminism, making for an all-inclusive world view no longer constrained by gender, sexuality or ethnicity.’
This trend is based on comfort and fun, with playfulness becoming a serious concept for design in all areas. Neutral and pastel tones blend together to create a soft colour palette.
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By World Global Style Network - 6 page PDF document available to download for reference and inspiration.
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